Annuncio
relativo a: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customersamazon.it è stato visitato da più di un milione utenti nell’ultimo mese
Esplora la nostra selezione di libri, elettronica, abbigliamento e altro ancora.
Risultati di ricerca
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers.
Here is the best-selling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet.
In Crossing the Chasm, Geoffrey Moore, the worlds leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book. This new edition has been updated to include ...
The inherent newness of radically new high-tech products to either the market or the firms involves intertwined problems from both supply-side and demand-side when the products are to be introduced for the first time into the market.
28 gen 2014 · The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and laggards—there is a vast chasm between the early adopters and ...
Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers or simply Crossing the Chasm (1991, revised 1999 and 2014), is a marketing book by Geoffrey A. Moore that examines the market dynamics faced by innovative new products, with a particular focus on the "chasm" or adoption gap that lies between early and mainstream markets.
Moore’s life’s work has focused on the market dynamics surrounding disruptive innovations. His first book, Crossing the Chasm, focuses on the challenges start-up companies face transitioning from early adopting to mainstream customers.
Annuncio
relativo a: Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customersamazon.it è stato visitato da più di un milione utenti nell’ultimo mese
Esplora la nostra selezione di libri, elettronica, abbigliamento e altro ancora.
