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Martha Rogers Profile. Martha Rogers, Ph.D. is one of the leading authorities on customer-focused relationship management strategies, an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy.
يسمح نسخ وتوزيع و/أو تعديل هذه الوثيقة تحت شروط رخصة جنو للوثائق الحرة، الإصدار 1.2 أو أي إصدار لاحق تنشره مؤسسة البرمجيات الحرة؛ دون أقسام ثابتة ودون نصوص أغلفة أمامية ودون نصوص أغلفة خلفية.
Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world’s leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to “treat different customers ...
Sharpen your company’s customer-centric edge by hosting a CX Speakers workshop. Don Peppers and Martha Rogers, Ph.D. deliver inspirational workshops and training sessions that prepare participants to thrive in the CX economy. Immerse your team in a full or half-day clinic dedicated to helping them become better customer experience leaders.
Recognized for well over a decade as one of the leading authorities on customer-focused relationship management strategies, Martha Rogers, Ph.D., is an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s premier customer-centered consultancy. --from the author's website. Librarian Note: There is ...
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the worlds leading experts on customer experience issues, the book combines theory ...
Extreme Trust, Honesty as a Competitive Advantage- 2012. Extreme Trust, Honesty as a Competitive Advantage is the newest book from international best-selling authors and business visionaries Don Peppers and Martha Rogers, Ph. D..
