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1 gen 2014 · Author Geoffrey Moore makes the case that high-tech products require marketing strategies that differ from those in other industries. His chasm theory describes how high-tech products initially sell well, mainly to a technically literate customer base, but then hit a lull as marketing professionals try to cross the chasm to mainstream buyers.
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5 mag 2024 · Geoffrey Moore, son of James Bond legend Sir Roger Moore, is back in front of the cameras in the all-action spy movie Knightfall which is now in production across the UK.. The new film centres on ...
Geoffrey Moore is an author, speaker, and advisor who splits his consulting time between start-up companies in the Wildcat Venture Partners portfolios and established high-tech enterprises, most recently including Salesforce, Microsoft, Autodesk, F5Networks, Gainsight, Google, and Splunk.
28 gen 2014 · The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketing In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and ...
Sir Roger Moore simply had the X factor. A twinkle in those piercing blue eyes that wooed many on and off the screen. Here we speak to his beloved son Geoffrey Moore, a man who stands proud in his own right as a true entrepreneur and who also shares more than just twinkle of his father’s famous looks, charisma and charm.
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