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  1. 9 ore fa · In the aftermath of World War II, one of the proposals to revitalize the economy and the reputation of Sanremo was to create an annual music festival to be held in the city. [25] In 1948 and 1949, the first two editions of the Italian Song Festival ( Festival della Canzone Italiana ) were held in Viareggio, from an idea developed in 1947 by Aldo Valleroni.