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  1. 17 ore fa · Last week, the ride-hailing company Ola exited Google Maps and shifted to in-house Ola Maps for cab operations. The move has apparently saved the company nearly Rs 100 crore a year. “We’ve been using western apps to map India for too long and they don’t get our unique challenges: street names, urban changes, complex traffic, non-standard roads, etc,” Aggarwal said.

  2. 1 ora fa · Qualitative research aims to understand consumer behavior instead of measuring it, so it is typically used to increase researchers’ knowledge, clarify issues, define problems, formulate hypotheses, and generate ideas. It helps researchers understand cultural and personal meanings attached to objects and experiences. 4.