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Ogilvy inspires brands and people to impact the world. At Ogilvy, we design the brand; we turn the brand into an experience; and we communicate the brand’s story. We make brands matter. Learn more about Ogilvy’s capabilities at Ogilvy.com.
I nostri esperti di Advertising, Experience, PR&Influence, Health e Consulting, lavorano in modo fluido e connesso in 133 uffici distribuiti in 93 paesi, per offrire soluzioni di eccellenza creativa.
- Foundation
- Hewitt, Ogilvy, Benson & Mather
- Ogilvy, Benson & Mather
- Ogilvy & Mather
- 1980s
- 1990s
- 2000s
- 2010s
- 2020s
The agency was founded in London in 1850, when Edmund Charles Mather began an advertising agency on Fleet Street. By the 1860s, Mather had a U.S. branch called Mather & Abbott at 335 Broadway, New York City. After Mather's death in 1886, his son, Harley Lawrence Mather, partnered with Herbert Oakes Crowther, and the London agency became known as Ma...
On September 23, 1948, David Ogilvy opened his New York agency as Hewitt, Ogilvy, Benson, & Mather on Madison Avenue in Manhattan. Initially, Mather and Crowther and S.H. Benson gave the agency four clients that had small advertising budgets and were relatively unknown in the United States: Wedgwood China, British South African Airways, Guinness, a...
Disagreements between Hewitt and Ogilvy, particularly about creative direction and who should run the agency, resulted in Ogilvy's resignation in 1953.The agency's backers supported Ogilvy, leading to Hewitt's resignation and the agency reopening as Ogilvy, Benson & Mather in 1954. Ogilvy hired retired Benton & Bowles executive Esty Stowell in 1956...
In reaction to the growth of international advertising, Ogilvy, Benson & Mather formed an equal partnership with Mather & Crowther in November 1964. Under the terms of the partnership, the two agencies became subsidiaries of a new parent companycalled Ogilvy & Mather, which was headquartered in New York. In January 1965, both changed their names to...
The agency opened its public relationsdivision, Ogilvy & Mather Public Relations, in 1980. The next year, Ogilvy & Mather established the Interactive Marketing Group and became the first major agency to establish an interactive capability.In December 1983, David Ogilvy retired as Creative Head. In 1985, Ogilvy & Mather International was renamed as ...
In 1992, Charlotte Beers replaced Graham Phillips as chairman and CEO of Ogilvy & Mather Worldwide. Philips remained as vice chairman. Beers was recruited from the Tatham, Laird & Kudner advertising agency and was the first "outsider" to lead Ogilvy & Mather. She was also the first woman to lead a major international agency. Beers introduced the co...
Ogilvy purchased the Federalist Group, a Republican lobbying firm, in 2005. The Federalist Group subsequently changed its name to Ogilvy Government Relations.The firm is known for lobbying against climate change mitigation efforts on behalf of some of the biggest oil and chemical groups in the world. In 2005, Shona Seifert and Thomas Early, two for...
In 2010, the agency established OgilvyRED, a specialty strategic consultancy. In June 2013, OgilvyAction, the agency's activation unit, merged with other WPP-owned properties—G2 Worldwide and JWTAction—to form Geometry Global, an activation network that operates in 56 markets. Ogilvy's production division, RedWorks Worldwide, merged with production...
In June 2020, the company announced that Andy Main would be succeeding John Seifert as CEO.He restructured Ogilvy's services under five core business units: Advertising, Experience, Public Relations, Health, and Consulting. Notable clients the agency acquired in 2021 included vodka brand Absolut (March), car rental holding company Enterprise Holdin...
La Ogilvy (fino al 2018 conosciuta anche come Ogilvy & Mather) è una tra le più importanti agenzie pubblicitarie del mondo.
5 giu 2018 · Ogilvy formally announced an internal redesign of its organizational structure and an external brand refresh.
Dopo il successo del rilancio e la nuova rilevanza di Ogilvy & Mather Advertising a Parigi e Londra, anche l’Italia si rinnova e dà vita a un nuovo modello di agenzia di advertising in cui il digitale è pervasivo e contribuisce a creare soluzioni di business innovative.
