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The official Tufts University colors are blue and brown. While Tufts classic blue has emerged as the primary color associated with the university, one or both colors together can be used. At least one university color should appear frequently across all communications, including websites, print publications, sweatshirts, etc.
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Tufts University
- Tufts University
Tufts University
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From voice and tone to logos and fonts, these guidelines will strengthen all content and design that reflect the Tufts brand.
Three key accessibility strategies for color: Use good color contrast. Use some visual indicator in addition to color to convey meaning. Use data labels in visualizations. Color Contrast. Color as an Indicator. Color in Data Visualizations. Printer-friendly version.
The Tufts Color Scheme palette has 4 colors which are Celestial Blue (#5191CE), White (#FFFFFF), Bright Gray (#ECECEC) and Cool Black (#012F62). This color combination was created by user Sophia. The Hex, RGB and CMYK codes are in the table below.