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17 set 2017 · Si trattava di un 78 giri in cui la copertina realizzata da Steinweiss, raffigurava il tendone di un teatro dai titoli illuminati sul fondo di un vinile. I colori usati erano il nero, il bianco e l’arancione. L’idea di Steinweiss ebbe gli effetti sperati e in pochissimo tempo la Columbia aumentò notevolmente le vendite dei dischi.
Before Steinweiss the only album covers that existed were brown paper wrappers that served to protect the album you had just purchased. His idea to create artwork to entice the buyer to purchase the album was an instant success. From 1939 to 1945 he designed record covers for Columbia, during which time he turned out hundreds of distinct designs.
Steinweiss’ design genius lies not only in the self-possession of his innovative drive … but also in his ability to say so much about the music, its history, social resonance, and aural experience in an information-rich but visually uncomplicated manner. 5. Alex Steinweiss, Songs of Free Men record cover art, New York, Columbia Records (1941)
21 lug 2011 · They discuss the life and the legacy of Alex Steinweiss, who revolutionized album cover art. Obituaries. Remembering The Man Who Revolutionized Album Covers. July 21, 2011 3:00 PM ET.
Steinweiss also designed movie posters (Casino RoyaleandThe Love Machine), DeKuyper liquor bottles, and graphics for countless other products. But at age 55, noting the rise of Swiss Modernism and minimalism, and the increasing preference for photography in the field, Steinweiss decided to retire from graphic design and start a new career as a painter under the pseudonym Piedra Blanca.
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Before Alex Steinweiss invented the album cover in 1938, at the age of 23, all albums came in plain brown wrappers. Steinweiss's idea to create a package that would protect the record and that had something visual on the outside to lure the consumer was a huge success; sales of the record "Smash Song Hits by Rodgers and Hart" soared.
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