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Bruce Gregory Friedrich (born August 7, 1969) is co-founder and president of The Good Food Institute (GFI), a Y Combinator funded non-profit that promotes plant- and cultivated meat alternatives to conventional animal meat. He is also a co-founder of the alternative protein venture capital firm New Crop Capital.
Bruce Friedrich serves as GFI’s chief thought leader and relationship-builder, working in close partnership with GFI’s global teams and food system stakeholders around the world. Areas of expertise: alternative proteins generally, GFI’s global programs and strategy, bicycling in heavy traffic.
Why you should listen. Bruce Friedrich is cofounder and executive director of The Good Food Institute (GFI), an international nonprofit that is fostering a sustainable, healthy and just agricultural system through food innovation. With branches in the United States, India, Israel, Brazil, Europe and Asia Pacific, GFI is accelerating the ...
14 gen 2020 · Bruce Friedrich, membro del Good Food Institute, realtà che lavora per sviluppare alternative alla carne, è convinto che entro il 2050 mangeremo tutti carne coltivata e prevede che tra una trentina di anni “non ci saranno fattorie o macelli e le persone considereranno l’idea di allevare animali vivi per ottenere carne nello ...
In an eye-opening talk, food innovator and TED Fellow Bruce Friedrich shows the plant- and cell-based products that could soon transform the global meat industry -- and your dinner plate.
12 giu 2020 · 39.9M subscribers. Subscribed. 5.2K. 129K views 3 years ago. Plant-based and cultivated meat are poised to transform the global food system. In an eye-opening talk, food innovator Bruce...
- 14 min
- 131,3K
- TEDx Talks
19 giu 2019 · 132K views 4 years ago. Conventional meat production causes harm to our environment and presents risks to global health, but people aren't going to eat less meat unless we give them alternatives...
- 6 min
- 133K
- TED
