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5 giorni fa · As per various estimates, there would be around 1000 DOOH screens across EV charging stations in India at present. This market is estimated to be around Rs 100 crore and is expected to grow 20-30 percent annually. DOOH ad rates at these stations is around Rs 10,000-15,000 per month per screen for an ad to be played, with some 64 repetitions per ...
3 giorni fa · Sportradar Enhances Advertising Tech For Gambling Operators. Sportradar has innovated its own advertising tech to help gambling operators. The sports data aggregator announced on Thursday the enhancement of its ad programmatic advertising service with the roll out of its audio and digital-out-of-home (DOOH) advertising screens.
5 giorni fa · Reusable and clean. May 29, 2024 by Florian Rotberg. It’s not just in Germany that customers are increasingly using reusable cups and thermos when ordering to-go. In South Korea, Starbucks and LG are now offering self-service instore dishwashers for bring-your own coffee cups – topped with a DooH displays, of course.
4 giorni fa · May 30, 2024Kayla Caticchio. Last month, the Broadsign team attended the 2024 OOH Media Conference, a three-day out-of-home (OOH) industry event hosted by the Out-of-Home Advertising Association of America (OAAA) that brought together over 1,000 brand marketers, agency leaders, and technology partners from around the world.
5 giorni fa · DOOH is also more likely to drive traffic to an online store & store visitation than online ads (37% v 32%). On average, almost 40% of Irish consumers are likely to purchase the product or service they’ve seen advertised through a DOOH campaign. To summarise, DOOH’s role in generating awareness, recall, engagement, and attention is significant.
5 giorni fa · 29 May 2024 10:00 Marketing 287. Polygon, South Africa's largest programmatic Digital Out-of-Home (DOOH) publisher network, has announced that it will be expanding its network across Africa. This brings it one step closer to realising its vision of offering marketers a single point of entry into the largest network of DOOH inventory across the ...
