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10 mar 2023 · Google Ad Exchange (AdX) was originally known as DoubleClick Ad Exchange, which was acquired by Google in 2007. The transition from DoubleClick Ad Exchange to Google Ad Exchange was a significant one, as it marked Google’s entry into the programmatic advertising market.
17 gen 2011 · Monday, January 17th, 2011 – 11:38 am. SHARE: From the Official Google blog, Google exchange strategy takes center stage as VP of Product Management Neal Mohan announces the publication of a new whitepaper which reaffirms what he says is the contribution which the DoubleClick Ad Exchange is making to the advertising ecosystem. Read the post.
5 giu 2012 · So we're announcing some new tools to give publishers greater transparency into their businesses and better ways to work with their partners, for example a new Market View on the DoubleClick Ad Exchange that gives them the big picture of what’s happening across the exchange, rather than just their own performance.
11 mag 2018 · Linee guida del programma DoubleClick Ad Exchange (AdX) per acquirenti di Google. Ultimo aggiornamento: 11 maggio 2018. Questo prodotto è regolato dai termini definiti nel Contratto di servizio Google DoubleClick AdX. Google DoubleClick AdX è un servizio che consente di accedere a più sorgenti dello spazio pubblicitario display online.
4 apr 2018 · With Exchange Bidding, publishers can increase revenue by allowing multiple exchanges to compete with each other -- and with DoubleClick Ad Exchange -- in a unified auction. In addition to boosting CPM’s, Exchange Bidding provides publishers with a holistic view of each ad partner’s performance and a streamlined billing and payment process.
DoubleClick Digital Marketing. DoubleClick Digital Marketing (DDM) is an integrated ad technology platform that enables advertisers to more effectively create, manage and grow high-impact digital marketing campaigns. DDM brings together world-class solutions to help buyers run holistic programs across multiple channels. DDM solutions include:
19 set 2023 · Google AdX (previously called DoubleClick Ad Exchange) is a programmatic advertising platform where publishers can sell ad inventory directly to advertisers. This is different from an ad network, like AdSense, that aggregates the ad inventory of many publishers before selling it on to advertisers in bulk. With Google AdX, there are three ways ...
