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2 giorni fa · And that’s Molson Coors, according to the Effie Awards, a highly regarded industry competition that recognizes the most effective marketers and campaigns each year. And thanks to the strength of its 2023 work for Coors Light, Miller Lite, Blue Moon, Coors Banquet and Simply Spiked, Molson Coors was named the Effies’ 2024 Top US Marketer ...
2 giorni fa · BOSTON. For Jay Van Sang, his first taste of Miller Lite–the original “light” beer–was a revelation. “It was less filling, just like the ads said,” he recalls wistfully. And was the other part of the advertising campaign–“tastes great”–also true, this reporter asks. “Nothing’s perfect,” he notes.
2 giorni fa · BOSTON. For Jay Van Sang, his first taste of Miller Lite--the original "light" beer--was a revelation. "It was less filling, just like the ads said," he recalls wistfully. And was the other part of the advertising campaign--"tastes great"--also true, this reporter asks. "Nothing's perfect," he notes. "It . . . it didn't even taste like…
4 giorni fa · While you’re grilling at the perfect heat, the Big Green Kegg keeps the great taste of Miller Lite ice cold, so Griller Time always tastes like Miller Time.”
4 giorni fa · The most common chant was, of course, “Let’s go, Yankees (clap clap, clap clap clap),” closely followed by, “<INSERT TEAM NAME HERE> suck!” Others were nearly as common. One side of the bar would sing “Tastes great!” and the other side would sing back “Less filling!” (This was a popular Miller Lite beer commercial at the time.)
4 giorni fa · So what is TE Lite – and is it really as good as the original, or just a blander, less filling version? Why are you calling it Tax Equity ‘Lite’? Aside from sounding better than ‘Diet Tax Equity’ (or TE Zero?), this new structure looks a lot like traditional tax equity partnerships, but a little, uh, ‘lite’-er.
2 giorni fa · Miller High Life. Brewer: MillerCoors. ABV: 4.6%. Miller High Life is known as the "Champagne of Beers." We're not sure we would go that far here, but in High Life, we found a satisfying malty ...
