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Successive telethons from 2012 to 2014 ran under the new title MDA Show of Strength and further reduced the show's airtime. The 2012 edition aired on Sunday, September 2, 2012; the job of renaming the new show was given to MDA's advertising agency E.B. Lane (now LaneTerralever).
13 set 2023 · 305 views 2 months ago. 5 On Your Side’s annual telethon benefitting the Muscular Dystrophy Association returned to Grant’s Farm for 2023. Anchor Mike Bush hosted the “MDA Show of Strength...
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- How MDA Started
- Celebrities & Our Historic Telethon
- Pioneering Partners
In June 1950, Paul Cohen, a prominent New York business leader living with muscular dystrophy, invited a group of individuals to meet in his Rye, New York, office. Each had a personal connection to muscular dystrophy, and the gathering focused on the urgent need to raise funds to advance research seeking treatments and cures for muscular dystrophy....
MDA Families in the Spotlight
One of MDA’s first goals when it started in 1950 was to recruit celebrities who could help promote the newly created Muscular Dystrophy Association to the American public. Founder Paul Cohen met with renowned comedians and entertainers Dean Martin and Jerry Lewis to urge them to become champions for the cause. They agreed. On Dec. 28, 1951, Martin and Lewis concluded their popular NBC network television show with a special appeal to support muscular dystrophy research. The comedic duo made a...
The MDA Telethon Begins
On June 29-30, 1956, Martin and Lewis co-hosted their first MDA telethon from New York City’s famed Carnegie Hall. Jerry Lewis hosted subsequent telethons in 1957 and 1959. In 1966, the first MDA Jerry Lewis Labor Day Telethon was broadcast by a single station in New York (WNEW-TV). The telecast was so successful that MDA selected Labor Day weekend for all future telethons. Then, with help from broadcasting icons Sylvester “Pat” Weaver and Robert M. Bennett, MDA created a “Love Network” of st...
Biggest Names in Show Business Show Their Support
Thousands of the biggest names in show business have appeared on the MDA telethon, including: Alan Alda, Jason Alexander, Woody Allen, Jack Benny, Milton Berle, Carol Burnett, Richard Burton, Johnny Carson, Johnny Cash, Billy Crystal, Doris Day, Robert DeNiro, Patty Duke, Jimmy Fallon, Don Francisco of “Sabado Gigante,” Jackie Gleason, Whoopi Goldberg, Woody Harrelson, Neil Patrick Harris, Larry King, Burt Lancaster, Jack Lemmon, Howie Mandel, Dr. Phil McGraw, Eddie Murphy, Bob Newhart, Paul...
In the early 1950s, several important sponsors became long-standing allies of MDA, including the Tall Cedars of Lebanon of North America, the National Association of Letter Carriers (NALC) and the International Association of Fire Fighters (IAFF). The NALC quickly established a nationwide door-to-door campaign for MDA and continues to support MDA a...
6 mag 2015 · In 2012, the telethon was renamed the MDA Show of Strength Telethon and had transitioned to being principally an entertainment special for raising awareness of MDA and the national sponsors who volunteer and help raise funds.
MDA Show of Strength: Directed by Gregg Gelfand. With Paula Abdul, Max Adler, The All-American Rejects, Big Bad Voodoo Daddy. Formerly known as the MDA Labor Day Telethon the production underwent a change this year to a more mainstream program, broadcast on Sunday September 2nd on the Love Network of stations across the US.
5 On Your Side's Mike Bush has hosted the MDA "Show of Strength" for 35 years. During the 2022 fundraiser, he was honored with the MDA Tribute Award for his ...
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