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28 gen 2014 · Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – January 28, 2014. The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing.
- (2,4K)
- $13.79
- Geoffrey A. Moore
- Harper Business
1 ago 2006 · 29,070 ratings879 reviews. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on ...
- (29K)
- Paperback
Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech...
- reprint, revised
- Geoffrey A. Moore
- 0060517123, 9780060517120
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Copertina flessibile – 28 gennaio 2014. Edizione Inglese di Geoffrey A. Moore (Autore) 4,6 2.261 voti. Parte di: Collins Business Essentials (14 libri) Visualizza tutti i formati ed edizioni.
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1 feb 2020 · opensource. Language. English. The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the. realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators.
Based on the revolutionary model derived from Geoffrey Moore's extensive experience in high-tech markets, "Crossing the Chasm" is the definitive book on a vital, rapidly growing but...
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – 28 Jan. 2014. by Geoffrey A Moore (Author) 4.6 2,305 ratings. Part of: Collins Business Essentials (14 books) See all formats and editions.
- Geoffrey A Moore
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