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the strategy he’ll use to restore P&G to its former dominance—read. this book. Playing to Win, a noted Wall Street Journaland. Washington Postbestseller, outlines the strategic approach...
Scopri Playing to Win: How Strategy Really Works di Lafley, A. G., Martin, Roger L.: spedizione gratuita per i clienti Prime e per ordini a partire da 29€ spediti da Amazon.
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12 gen 2013 · Playing to win. Over three decades of work in strategy, Roger Martin has figured out how to turn strategy from being complicated, a chore and only occasionally effective to a task that is simple, fun and effective. His new book with A.G. Lafley, with whom he worked closely throughout his time as Chairman and CEO of P&G, provides a handbook for ...
Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from 2000 to 2009).
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The result is a playbook for winning. Lafley and Martin have created a set of five essential strategic choices that, when addressed in an integrated way, will move you ahead of your competitors. They are: * What is our winning aspiration? * Where will we play? * How will we win? * What capabilities must we have in place to win?
2 set 2014 · Playing to Win, a noted Wall Street Journal and Washington Post bestseller, outlines the strategic approach Lafley, in close partnership with strategic adviser Roger Martin, used to double P&G’s sales, quadruple its profits, and increase its market value by more than $100 billion when Lafley was first CEO (he led the company from ...
- A. G. Lafley, Roger L. Martin
A Wall Street Journal and Washington Post Bestseller. A playbook for creating your company's winning strategy. Strategy is not complex. But it is hard. It’s hard because it forces people and organizations to make specific choices about their future—something that doesn’t happen in most companies.
- A.G. Lafley, Roger L. Martin
