Risultati di ricerca
3 giu 2020 · La Long Tail spiega come l’attenzione dei consumatori sia variata nel tempo grazie a un grafico che unisce le vendite delle hit con quelle dei prodotti di nicchia. Per comprendere meglio il funzionamento vincente della Long Tail, è opportuno seguire la logica del grafico.
- What Is The Long Tail?
- Understanding The Long Tail Strategy
- Long Tail Probability and Profitability
The long tail is a business strategy that allows companies to realize significant profits by selling low volumes of hard-to-find items to many customers, instead of only selling large volumes of a reduced number of popular items. The term was first coined in 2004 by Chris Anderson, who argued that products in low demand or with low sales volume can...
Chris Anderson is a British-American writer and editor most notably known for his work at Wired Magazine. In 2004, Anderson coined the phrase "long tail" after writing about the concept in Wired Magazine where he was editor-in-chief. In 2006, Anderson also wrote a book titled “The Long Tail: Why the Future of Business Is Selling Less of More.” The ...
The long tail of distribution represents a period in time when sales for less common products can return a profit due to reduced marketing and distribution costs. Overall, long tail occurs when sales are made for goods not commonly sold. These goods can return a profit through reduced marketing and distribution costs. The long tail also serves as a...
L'espressione coda lunga, in inglese The Long Tail, è stata coniata da Chris Anderson in un articolo dell'ottobre 2004 su Wired Magazine [1] per descrivere un modello economico e commerciale, usato ad esempio da Amazon.com e Netflix, nel quale i ricavi vengono ottenuti non solo con la vendita di molte unità di pochi oggetti (i best seller ), ma ...
17 set 2020 · The Long Tail Business Model works by selling a wide variety of niche products, which individually sell very little, but which in total generate high sales volume.
3 ago 2021 · La teoria della coda lunga (The long tail) è stata elaborata da Chris Anderson nel 2004. La sua prima formulazione compare all’interno dell’omonimo articolo pubblicato sul magazine Wired, rivista in cui Anderson è stato caporedattore dal 2001 al 2012.
23 mar 2024 · Definition of Long-Tail Business Model. The Long-Tail Business Model is a strategy that focuses on offering a wide array of niche or specialized products, services, or content, rather than primarily emphasizing a small number of popular, mainstream items.
The Long Tail business model allows companies to sell small quantities of a wide range of products, generating profits over the long term. This approach enables companies to differentiate themselves and access alternative sources of income, while also giving customers the opportunity to find products that meet their specific needs.
