Risultati di ricerca
8 ago 2023 · Michael Bond author of 'Fans' talks to Michael about the words and language different fan groups have as a shared means of communication. Whether it's being a superfan of sport, film or music ...
The influence of information, personnel film, word of mouth and cinema-quality to cinema-goers are evaluated. Hundred and twenty-eight cinema-goers involved as respondents.
word of mouth n. (personal recommendation) SC. Simplified Chinese. 口口相传 kǒu kǒu xiāng chuán. TC. Traditional Chinese. 口口相傳.
27 mag 2023 · Se riuscite a capire come far sì che le persone normali diffondano le vostre idee per voi, sarà molto più efficace. Il passaparola che gli inglesi chiama Word of mouth, è uno strumento potente ed è dieci volte più efficace della pubblicità tradizionale. Ci sono due motivi chiave per cui il word of mouth funziona. La prima è la fiducia.
Department of Management of Technology, School of Business, Konkuk University, 05 029 Seoul, Korea. Received 27 May 2019; revised 17 December 2019; accepted 11 March 2020. Despite the successive increase sales in Korean film industry, film revenues have been concentrated more in commercial films, not in diversity films.
27 dic 1978 · These fellows know exactly what they mean by influential word of mouth. As a studio vice president has put it, “Good word of mouth is not somebody saying, ‘That was a terrific movie.’. Good ...
1 giu 2017 · ABSTRACT This study drew on the existing decision process theory to empirically examine the effect of word of mouth (WOM) generated by social media. The prospect theory was adopted to illustrate how both the volume and valence of WOM influence a person's decision to watch a movie through the movie quality evaluation stage. Using U.S. movie industry data and online post data from Twitter, the ...
