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  1. Software engineer with experience at Snowflake, Meta, Amazon, ARCO, and with research, and a CS degree from Duke.

    • What Motivated You to Get Started with Your Company?
    • Which Is The Best Marketing Tool For The Growth of Your Startup, and Why?
    • What Do Most Startups Get Wrong About Marketing in General?
    • How Do You Plan to Expand Globally?
    • What Are The Most Common Mistakes Companies Make with Global Marketing?
    • What Are The Most Common Mistakes Founders Make When They Start A Company?

    Jeffrey Liu: I previously founded GuavaPass (which was sold to ClassPass in 2018). At that time, we were helping boutique studios gain more exposure to new customers and to generate more sales via our fitness subscription platform. Working closely with small business owners made me realize how difficult it was to finance their business. This motiva...

    Jeffrey Liu: Existing customers are the best marketing tool. They can become your best advocates, by referring other business owners as well as continuing the relationship with us in a larger capacity.

    Jeffrey Liu: Some startups think that there’s a magic bullet for marketing, and all they need is to find that one channel to grow quickly. Also, you can’t just “buy customers.” Over time, you need organic growth to help you grow in a sustainable fashion. In reality, you are marketing a series of continuous steps to test and iterate through numerous...

    Jeffrey Liu: When I was running GuavaPass, I expanded the business to 12 markets across Asia and the Middle East. This experience has taught me the importance of localizing a product offering for the market and aligning ourselves with the best partners. Similarly, we plan to expand methodically across the Asia Pacific region, by successfully locali...

    Jeffrey Liu: There’s no such thing as a one-size-fits-all approach. Each market needs its own growth strategy – from channel mix to content strategy to localization.

    Jeffrey Liu: First-time startup founders should understand that running a startup is a very long journey. It’s easy to get caught up with the appeal of being a CEO and raising large amounts of funding. The reality is you spend 99% of your time grinding it out, dealing with business problems that can be trivial or large, and generally having to make...

  2. Jeffrey Liu. Co-Founder & CEO. As the Co-Founder and CEO of Jenfi, Jeffrey is committed to empowering digitally-enabled businesses in Asia with innovative revenue-based financing solutions.

  3. Jeffrey Liu is the founder and CEO of Jenfi, a technology platform providing its members with access to a network of high quality fitness studios and healthy-living experts across Asia and the Middle East.

    • Founder & CEO
    • Jenfi, Jenfi
  4. View Jeffrey Lius profile on LinkedIn, a professional community of 1 billion members. Experience: Jenfi · Location: {:currentLocation} · 500+ connections on LinkedIn.

    • Jenfi
    • 7.3K
    • 500+
    • Jenfi
  5. Dr. Jeffrey Liu is a technical staff member in MIT Lincoln Laboratorys Humanitarian Assistance and Disaster Relief (HADR) Systems Group, and specializes in artificial intelligence and machine learning, optimization, and data science for HADR and climate applications.

  6. Semantic Analysis of Traffic Camera Data: Topic Signal Extraction and Anomalous Event Detection. J Liu, A Weinert, S Amin. arXiv preprint arXiv:1905.07332. , 2019. 2. 2019. On traffic disruptions: event detection from visual data and Bayesian congestion games. J Liu. Massachusetts Institute of Technology.