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is an award-winning feature documentary that demonstrates that what’s good for the planet can also be good for the bottom line. Through its uplifting stories of environmental leadership and success, the film makes the clear case for “doing well by doing good.”.
- ABOUT THE FILM
So Right So Smart inspires viewers by celebrating businesses...
- ABOUT THE FILM
So Right So Smart: Directed by Justin Maine, Guy Noerr, Leanne Robinson-Maine, Michael Swantek. With Mona Amodeo, Ray Anderson, Janine Benyus, Lester Brown. As awareness grows about the consequences of environmental disregard, the sustainability movement is gathering momentum, and the institutions with the furthest reach and the highest stakes ...
- (22)
- 2009-11
- Documentary
- 93
So Right So Smart inspires viewers by celebrating businesses that have begun to take positive steps toward an environmentally sustainable future. It showcases the success and ingenuity of cutting edge companies that are “doing well by doing good.”
Director Guy Noerr talks about the making of his documentary film on sustainable business: So Right, So Smart. The inspiration, the film's style and message,...
- 6 min
- 626
- Sustainable Brands
"So Right So Smart... succeeds big time. The documentary showcases some of the country's household business names that have turned the green corner and profited. The film discusses the issues, doubts, and challenges that await any management contemplating going the green way.
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