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Learn how to use the university's iconic "O" logo, department logos, university marks, and student org logos with care and in accordance with brand standards. Find out the policies and guidance for trademark, licensing, cobranding, and sponsorship.
- Brand and Style
Learn about our university marks, logos, cobranding, sub...
- Primary Logo
The University of Oregon primary logo is the cornerstone of...
- Brand and Style
Learn about our university marks, logos, cobranding, sub brands, and other resources available for branding.
- 1239 University of Oregon, Eugene, 97403-1239
- (541) 346-3134
The University of Oregon primary logo is the cornerstone of our identity system. It is the most immediately recognizable signifier of the Oregon brand and should be used to represent the university in all communications.
- 1239 University of Oregon, Eugene, 97403-1239
- (541) 346-3134
7 mag 2024 · Learn about the logo of the University of Oregon, a public research university in Eugene, Oregon. The logo consists of the letter O, the expanded name, and the seal with the motto and the year of foundation.
- 1876
- uoregon.edu
- Eugene, Oregon, United States
- PRIMARY SIGNATURE
- NEED LOGOS?
- INCORRECT USAGE
- DON’T APPLY SHOWS OR EFFECTS TO THE SIGNATURE
- LUNDQUIST COLLEGE OF BUSINESS WORDMARK
- LUNDQUIST COLLEGE OF BUSINESS INFORMAL HORIZONTAL SIGNATURE
- Lundquist College of Business
- INDIVIDUAL LOGOS
- NEED LOGOS?
- QUESTIONS ABOUT LOGO USAGE?
- Lundquist College of Business— Portland
- SOCIAL MEDIA ICONS
- NEED ICONS?
- BRAND COLORS
- PRIMARY COLORS
- PANTONE 107 | CMYK 0-6-99-0 | HEX #FEE11A
- ACCENT COLORS
- GeneratedCaptionsTabForHeroSec
The UO primary signature consists of three elements: the Oregon O, the rule, and the university wordmark. Creating variations or making changes to the UO signature is prohibited. The primary signature is to be used in its horizontal orientation wherever possible. In cases where the horizontal signature doesn’t work due to design or space considerat...
The UO primary signatures are available at communications. uoregon.edu/brand UNIVERSITY OF OREGON LOGO UNIVERSITY OF OREGON WORDMARK UNIVERSITY OF OREGON PRIMARY HORIZONTAL SIGNATURE UNIVERSITY OF OREGON PRIMARY STACKED SIGNATURE
In addition to the examples provided, never treat the signature or signature elements in any of the following ways: Never attempt to recreate or redraw any part of the signature. Do not combine the “O” with other text. Do not add text, taglines, or graphic elements to the signature. Do not use the “O” as a decorative element. Do not resize the “O”....
DON’T DON’T SACRIFICE SACRIFICE LEGIBILITY LEGIBILITY. DON’T DON’T CREATE CREATE A A PATTERN PATTERN WITH WITH THE THE LOGO LOGO OR SIGNATURE OR SIGNATURE. DON’T ROTATE THE LOGO OR SIGNATURE V
The Lundquist College of Business signature was specially created to be used on all college collateral including advertisements, fliers, PowerPoint presentations, Canva templates, and more. Make sure the college logo appears on all
communications to ensure brand consistency. In the instance where an ad or piece of collateral is too small to fit the complete college signature, just the “O” logo may be used. This option requires approval from the college’s communications office. The same clear space, minimum size rules, and color options apply to all Lundquist College of Busine...
LUNDQUIST COLLEGE OF BUSINESS INFORMAL STACKED SIGNATURE
The University of Oregon strongly discourages centers, departments, programs, clubs, and events from developing individual logos. The preferred method for Lundquist College of Business programs, departments, centers, and clubs to promote their identity is through the use of type treatments and other design elements following stated guidelines for d...
The Lundquist College signatures are available at business.uoregon.edu/ communications.
Contact Tamra Holmes, creative lead and senior graphic designer, at tamrah@uoregon.edu.
In instances where the college’s Portland location cannot be conveyed in accompanying copy, the Lundquist College of Business— Portland logo may be used. Please check with the college’s communications office before using. The same clear space, minimum size rules, and color options apply to the college’s Portland signatures. LUNDQUIST COLLEGE OF BUS...
The University of Oregon’s visual brand is strongest when unified and consistent across all platforms. Therefore, it is encouraged that all social media accounts associated with the UO and Lundquist College only use the university-provided “O” logo for their icon. Departments, programs, schools, and centers should identify themselves through their ...
Contact Tamra Holmes, creative lead and senior graphic designer, at tamrah@uoregon.edu. GREEN/WHITE YELLOW/GREEN WHITE/GREEN YELLOW/BLACK BLACK/WHITE BLACK/YELLOW
Color has been an important part of the University of Oregon brand for decades and is one of the most powerful and recognizable ways we express our visual identity. The primary UO green and UO yellow are the go-to colors. Use accent colors sparingly to support the primary colors—it’s usually best to stick with just one supporting shade in your comm...
The University of Oregon’s institutional colors are green and yellow. These colors should always appear dominantly in your communications. When using color builds, always use the color values listed here. They’ve been adjusted for the
best reproduction in print and on screen, and meet accessibility standards. BRAND COLORS
The accent color palette was created to complement our primary colors. Use these colors sparingly, and always in a supporting role to UO green and yellow. Always choose color combinations that reflect the University of Oregon brand—taking care to not represent another institution.
Learn how to use the University of Oregon logo and signature correctly and consistently across all platforms and communications. Find the official logos, colors, sizes, clear space, and examples for the UO and Lundquist College of Business.
The University of Oregon (UO, U of O or Oregon) is a public research university in Eugene, Oregon. Founded in 1876, the university also has two Portland locations; the Oregon Institute of Marine Biology in Charleston; and Pine Mountain Observatory in Central Oregon.
31 mar 2022 · Se confrontiamo i tre segni di identità visiva dell’Università dell’Oregon, possiamo notare la sequenza dei colori. L’unica eccezione è il sigillo dell’università, che è realizzato in bianco e nero.
