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28 gen 2014 · The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and ...
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- $13.79
- Geoffrey A. Moore
- Harper Business
1 ago 2006 · 29,043 ratings877 reviews. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on ...
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20 ago 2002 · Geoffrey A. Moore. Harper Collins, Aug 20, 2002 - Business & Economics - 256 pages. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing...
- reprint, revised
- Geoffrey A. Moore
- 0060517123, 9780060517120
Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream ... - Geoffrey A. Moore - Google Books. Books. Crossing the Chasm: Marketing and Selling High-tech Products...
In Crossing the Chasm, Geoffrey Moore, the worlds leading high-tech and communications guru, throws out old marketing ideas to clear space for the special realities of the high-tech market. Based on a revolutionary new model and filled with practical insights, Crossing the Chasm is a landmark book.
- Geoffrey A. Moore
- Paperback
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) Paperback – 28 Jan. 2014. by Geoffrey A Moore (Author) 4.6 2,305 ratings. Part of: Collins Business Essentials (14 books) See all formats and editions.
- Geoffrey A Moore
Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers Copertina rigida. Edizione Inglese. 4,6 2.224 voti. Parte di: Collins Business Essentials (14 libri) Visualizza tutti i formati ed edizioni. Formato Kindle. 9,35 € Leggilo con la nostra App gratuita. Copertina rigida.
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