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2 giorni fa · Moore, Geoffrey A. Crossing the Chasm. This work discusses strategies for marketing high-tech products, particularly focusing on the utilization of social proof and targeting early adopters to bridge the gap to mainstream customers.
4 giorni fa · O livro 'Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers', escrito em 1991 por Geoffrey Moore, aborda a existência de um 'abismo' entre os early adopters e a early majority na adoção de produtos de alta tecnologia. Qual é a principal dificuldade apontada por Moore para que alguns produtos cruzem esse abismo?
2 giorni fa · To calibrate our expectations over the use of AI, the following gives a sobering perspective 1. According to Patrick Malone, a principal at KdT Ventures in the US, clinical wins are rarities in biotech, where an estimated five or 10 percent of drugs that head into human testing actually get approved. 1. “If you take the hype and PR at face ...
8 mag 2024 · Martech chases marketers more than the other way around. For the record, here’s the complete progression of the overall landscape since 2011: Or, for those of you who prefer a more analytical rendering: Just a take a moment to reflect on that: 5,233% growth of this landscape since 2011.
4 giorni fa · State actors’ statements and mainstream media coverage on ASEAN-Japan relations, particularly on economic and political security issues, had been the heavy focus of scholars interested in the field.
5 giorni fa · Cross-border e-commerce is an irresistible trend today, driving the transformation from "Made in China" to "Brands from China", said Cindy Tai, Amazon vice-president and head of Global Selling Asia. Amazon Global Selling, which helps Chinese merchants sell their products abroad, has witnessed how China's cross-border export e ...
3 giorni fa · 01. HarperCollins. 28% Off. Show more. On Amazon. Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers (Collins Business Essentials) 9.8. Exceptional. View Deal. Best Value. 02. HarperCollins e-books. 44% Off. Show more. On Amazon.
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