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28 gen 2014 · The bible for bringing cutting-edge products to larger markets—now revised and updated with new insights into the realities of high-tech marketing. In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle—which begins with innovators and moves to early adopters, early majority, late majority, and ...
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- $13.79
- Geoffrey A. Moore
- Harper Business
1 ago 2006 · Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with special emphasis on the Internet. It's essential reading for anyone with a stake in the world's most exciting marketplace.
- (29K)
- Paperback
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers Copertina flessibile – 28 gennaio 2014. Edizione Inglese di Geoffrey A. Moore (Autore) 4,6 2.261 voti. Parte di: Collins Business Essentials (14 libri) Visualizza tutti i formati ed edizioni.
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20 ago 2002 · Crossing the Chasm has become the bible for bringing cutting-edge products to progressively larger markets. This edition provides new insights into the realities of high-tech marketing, with...
- reprint, revised
- Geoffrey A. Moore
- 0060517123, 9780060517120
Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers. 23,76 € (2.271) Disponibilità: solo 5. Here is the bestselling guide that created a new game plan for marketing in high-tech industries. Crossing the Chasm has become the bible for brining cutting-edge products to progressively larger markets.
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In Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early adopters and the early majority.
- Geoffrey A Moore
28 gen 2014 · Crossing the Chasm, 3rd Edition: Marketing and Selling Disruptive Products to Mainstream Customers. Geoffrey A. Moore. Harper Collins, Jan 28, 2014 - Business & Economics...
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