1993
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View Jeffrey Liu’s profile on LinkedIn, a professional community of 1 billion members. Experience: Jenfi · Location: {:currentLocation} · 500+ connections on LinkedIn.
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Jeffrey LiuCo-Founder & CEO. As the Co-Founder and CEO of Jenfi, Jeffrey is committed to empowering digitally-enabled businesses in Asia with innovative revenue-based financing solutions. With extensive experience in operations and finance, Jeffrey envisions Jenfi as a catalyst for accelerating sales, funding marketing initiatives, and driving ...
- What Motivated You to Get Started with Your Company?
- Which Is The Best Marketing Tool For The Growth of Your Startup, and Why?
- What Do Most Startups Get Wrong About Marketing in General?
- How Do You Plan to Expand Globally?
- What Are The Most Common Mistakes Companies Make with Global Marketing?
- What Are The Most Common Mistakes Founders Make When They Start A Company?
Jeffrey Liu: I previously founded GuavaPass (which was sold to ClassPass in 2018). At that time, we were helping boutique studios gain more exposure to new customers and to generate more sales via our fitness subscription platform. Working closely with small business owners made me realize how difficult it was to finance their business. This motiva...
Jeffrey Liu: Existing customers are the best marketing tool. They can become your best advocates, by referring other business owners as well as continuing the relationship with us in a larger capacity.
Jeffrey Liu: Some startups think that there’s a magic bullet for marketing, and all they need is to find that one channel to grow quickly. Also, you can’t just “buy customers.” Over time, you need organic growth to help you grow in a sustainable fashion. In reality, you are marketing a series of continuous steps to test and iterate through numerous...
Jeffrey Liu: When I was running GuavaPass, I expanded the business to 12 markets across Asia and the Middle East. This experience has taught me the importance of localizing a product offering for the market and aligning ourselves with the best partners. Similarly, we plan to expand methodically across the Asia Pacific region, by successfully locali...
Jeffrey Liu: There’s no such thing as a one-size-fits-all approach. Each market needs its own growth strategy – from channel mix to content strategy to localization.
Jeffrey Liu: First-time startup founders should understand that running a startup is a very long journey. It’s easy to get caught up with the appeal of being a CEO and raising large amounts of funding. The reality is you spend 99% of your time grinding it out, dealing with business problems that can be trivial or large, and generally having to make...
Jeffrey Liu is the founder and CEO of Jenfi, a technology platform providing its members with access to a network of high quality fitness studios and healthy-living experts across Asia and the Middle East. Prior to Jenfi, Jeffrey was the founder and CEO of GuavaPass, which was acquired by ClassPass in January 2019.
I'm Jeffrey Liu , studying Computer Science at Duke University. In the past I've worked at places like DRW, Snowflake, Meta, and Amazon. Get in touch jeffrey.z.liu@duke.edu. Background. I'm currently at Duke University expecting to graduate in May 2024 where I study Computer Science and Statistics.
1 feb 2023 · Jeffrey Liu (JL): I was previously the co-founder of GuavaPass, a fitness subscription service that was launched in over 12 markets across Asia and the Middle East. Despite our success in building a subscriber base of over 25,000 active paying members, we were still getting turned down by banks when we needed more funds to scale our business.
Jeffrey Liu | Tatler Asia. Gen.T | Gen.T List. Jeffrey Liu. Co-founder and CEO, Jenfi. For unlocking the funding potential of digital businesses. Fintech company Jenfi, co-founded by Jeffrey Liu and Justin Louie, provides revenue-based financing to entrepreneurs as a form of growth capital.
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