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Martha Rogers (born March 10, 1955) is an American author, customer strategist, and founding partner of Peppers & Rogers Group, a management consulting firm. Rogers is an adjunct professor at the Fuqua School of Business at Duke University [1] and a co-director of the Duke Center for Customer Relationship Management.
19 apr 2022 · Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers ...
According to Rogers’s model, patients have the capacity to participate knowingly in the process of change. The environment is also irreducible, and coexists with unitary human beings. In this model, humans are viewed as integral with the universe. That is, the patient and his or her environment are one. Rogers defined health as an expression ...
2 nov 2016 · MARTHA ROGERS, PH.D., is founder emerita of Peppers & Rogers Group, and has served as adjunct professor and Director of the Relationship Management Center at Duke University. She now heads Trustability Metrix.
26 apr 2022 · Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the world's leading experts on customer experience issues, the book combines theory, case studies, and strategic analyses to guide a company on its own quest to position its customers at the very center of its business model, and to "treat different customers ...
- Don Peppers, Martha Rogers
Every business on the planet is trying to maximize the value created by its customers Learn how to do it, step by step, in this newly revised Fourth Edition of Managing Customer Experience and Relationships: A Strategic Framework. Written by Don Peppers and Martha Rogers, Ph.D., recognized for decades as two of the worlds leading experts on customer experience issues, the book combines theory ...
Martha Rogers, Ph.D is a best-selling business author and founding partner of Peppers & Rogers Group. Founded in 1993, the firm is now a network of offices on six continents, serving Fortune 500 clients across all vertical segments. In 2003, Peppers Rogers Group joined Carlson Marketing to provide clients with world-class customer strategy in ...
